{ Loraliegray }

iContact

Location: Durham, NC

Software: Adobe Illustrator

I was part of the design team that came up with the new company logo when the company Intellicontact changed there name to iContact. I was brought on as a consultant by the Sr. Designer in the marketing department because of my previous experience with branding. We worked for several months and went through several versions before we came to this design. The new brand was launched last spring and has been a huge success. iContact is an email marketing company that has been around for about 5 years but they wanted to simplify there name just like there tag line "we simplify communication." It was warmly accepted by there customer base and is much easier to pronounce for there growing client list.